The ONE thing that makes a marketer the MOST amount of money is story telling. Period!
Gary V. is one smart fella! The ONE thing he says that is deteriorating in our world is the amount of TIME we all have. The way we all consume information now is in HYPER-SPEED!
As a marketer, the way to grab a person's attention now in 2016 compared to back in 2007 takes a totally different art and science of story telling. QUALITY story telling ALWAYS WINS!!
However, to really win in the new digital world we are all about to embark into, we need to start respecting the differences between all the different social media platforms out there.
We need to be story telling differently in Facebook, Pinterest, Instagram, Twitter, etc..
And we need to be story telling now in MICRO moments...